The story

Wild Land has begun U.S. preorders for the PickupMate Trunk, positioning the product between a conventional truck topper and a rooftop tent. The company’s U.S. preorder price is reported at $9,099, with the design centered on a powered, automatically unfolding structure that expands above the pickup bed.

The PickupMate Trunk is intended to remain relatively compact during travel while creating additional usable volume at camp. Coverage describes a two-level arrangement, with the lower portion occupying the pickup bed and the upper structure extending upward and outward after deployment. The system is designed to provide more interior room than a conventional topper without requiring a full-size slide-in camper.

The automated deployment is the product’s primary differentiator. Rather than relying solely on manual lifting or a conventional hinged roof, the camper uses an assisted mechanism to open the upper section. The resulting arrangement is aimed at users who want faster setup and more interior space while retaining the ability to use a pickup as a daily vehicle.

The product is not presented as a self-contained hard-side camper. The available coverage places it in the lightweight topper and expandable-camper category, rather than alongside wet-bath-equipped slide-ins or larger flatbed habitats. That distinction matters because the PickupMate Trunk is designed around reduced vehicle payload demands, compact storage when closed, and a relatively simple transition from driving to camping.

Wild Land’s U.S. preorder activity gives the design a North American commercial pathway at a time when several manufacturers are targeting compact pickup-based shelters. Its combination of powered setup, two-level space, and topper-like travel profile may appeal to buyers who find conventional rooftop tents too exposed or slide-in campers too heavy.

Why it matters

The PickupMate Trunk illustrates how automation and expandable structures are moving into the lightweight pickup-camper segment, potentially broadening the market below traditional slide-in campers.